Next Gen Innovation reporter Gabby, also a student at the University of Southern California told KDOW what entrepreneurs need to know about millennials today, and what is going to catch their attention. What are some things entrepreneurs need to know about millennials? Stop calling them millennials! The word is not only outdated but it carries negative connotations of narcissism. Secondly, they aren’t looking for you so you have to reach out to them. When creating a technology for millennials think “how can I convince them that they need this, without making them search for it?” Lastly is incentive. The best apps such as Snapchat keep young people on their toes, checking the application every ten minutes. New social media platforms are missing the boat because they are trying to come up with a new way of communicating. However, it has to be a new way of interacting with the entire world--even celebrities. What apps aren’t getting enough attention? Apps that make life easier.