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Kym McNicholas On Innovation

All of us have the power to create change. The advances in technology are now such that if you have an idea, it’s easier than ever to execute on it. “Kym McNicholas On Innovation” shares the journeys of successful entrepreneurs, innovators, and investors from around the world who will inspire you to create your own financial independence. The show also features some of the most advanced technologies you’ve never heard of that could be have an impact on your life, your business, and your career. Regular featured segments include “The Edge” which highlights businesses that are game-changing in the enterprise. Plus, each week in “HealthTech”, you’ll hear about a company that’s creating better, safer, faster, and cheaper technologies that will improve patient care and lower costs. And in our “Female Seeking Startup” series hear the success stories of some of the most powerful women who are creating game-changing technologies.
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Kym McNicholas On Innovation
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Jul 14, 2017
Next Gen Innovation reporter Gabby, also a student at the University of Southern California told KDOW what entrepreneurs need to know about millennials today, and what is going to catch their attention. What are some things entrepreneurs need to know about millennials? Stop calling them millennials! The word is not only outdated but it carries negative connotations of narcissism. Secondly, they aren’t looking for you so you have to reach out to them. When creating a technology for millennials think “how can I convince them that they need this, without making them search for it?” Lastly is incentive. The best apps such as Snapchat keep young people on their toes, checking the application every ten minutes. New social media platforms are missing the boat because they are trying to come up with a new way of communicating. However, it has to be a new way of interacting with the entire world--even celebrities. What apps aren’t getting enough attention? Apps that make life easier.
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