Info

Kym McNicholas On Innovation

All of us have the power to create change. The advances in technology are now such that if you have an idea, it’s easier than ever to execute on it. “Kym McNicholas On Innovation” shares the journeys of successful entrepreneurs, innovators, and investors from around the world who will inspire you to create your own financial independence. The show also features some of the most advanced technologies you’ve never heard of that could be have an impact on your life, your business, and your career. Regular featured segments include “The Edge” which highlights businesses that are game-changing in the enterprise. Plus, each week in “HealthTech”, you’ll hear about a company that’s creating better, safer, faster, and cheaper technologies that will improve patient care and lower costs. And in our “Female Seeking Startup” series hear the success stories of some of the most powerful women who are creating game-changing technologies.
RSS Feed Subscribe in iTunes
Kym McNicholas On Innovation
2017
June
May
April
March
February
January


2016
December
November
October
September
August
July


All Episodes
Archives
Now displaying: Page 1
May 5, 2017
How many years have I been preaching that the press release, and its traditional use are antiquated. The press release is dead. And yet, I still receive them when a PR person pitches me a company to be on my show. Sharam Fouladgar-Mercer, cofounder and CEO of data analytics company, AirPR, explains when a press release is valuable and how to transition to the new wave of PR that’s more effective in today’s digital age. He also talks about the disease plaguing startups in Silicon Valley: Media Dependency. It’s surprising with all of the dollars Silicon Valley investors are sinking into start-ups today. Isn’t anyone setting a good chunk of it aside for marketing? Or is it all going towards getting the media’s attention? Sharam discusses how to create your own content strategy to gain a long-term sustainable following than you would attain through media outreach.
0 Comments