How many years have I been preaching that the press release, and its traditional use are antiquated. The press release is dead. And yet, I still receive them when a PR person pitches me a company to be on my show. Sharam Fouladgar-Mercer, cofounder and CEO of data analytics company, AirPR, explains when a press release is valuable and how to transition to the new wave of PR that’s more effective in today’s digital age. He also talks about the disease plaguing startups in Silicon Valley: Media Dependency. It’s surprising with all of the dollars Silicon Valley investors are sinking into start-ups today. Isn’t anyone setting a good chunk of it aside for marketing? Or is it all going towards getting the media’s attention? Sharam discusses how to create your own content strategy to gain a long-term sustainable following than you would attain through media outreach.