Veronica Serra, one of the most sought after investors in all of Brazil talks about the criteria she uses when making investments. She tells KDOW listeners to find the right entrepreneurs to back. Caller Michael asked Veronica what she looks for in a company to have accomplished when looking to invest. First, Veronica looks if the company has a quality team. Second, she says get cases built around what your company is trying to do. Veronica tells Michael to engage in partnerships that can help you scale quickly. Ethan, cofounder of AWARE asks about the best practices to succeed and separate. Highlight what makes you different. Robert asked Veronica, what are the top recommendations regarding market success? Veronica says get your tools used by a rolemodel user who you can refer. Caller Gene from AwardEx.io, asks Veronica should they develop more features or focus on client acquisition? She says add features that no one else has, and then go full fledge in acquiring more users.