This is an impactful hour for any startup that needs to grow a company from idea to profitability without debt and WITHOUT VENTURE CAPITAL! Melissa Burstein is a sales/marketing genius of a medical device company, Ra Medical, that you will be hearing about A LOT over the next year as they have developed breakthrough medical laser technology. She hit the ground running when her co-founder Dean Irwin developed a breakthrough laser technology to send dermatological diseases such as vitiligo and psoriasis into remission and is now in the middle of an FDA study for a cardiovascular laser to unclog arteries, which doctors have told me is a 'GAME CHANGER'. They had NO BUDGET in the beginning for a sales or marketing team, and so she shares some CREATIVE ways she was able to get attention and drive revenue for their dermatology business! They became profitable just a couple of years in and thanks to frugality as well in accepting hand-me-down furniture such as desks, lights, and more, they were able to reinvest all of that into R&D for their cardiovascular laser. During the show you’ll hear about how her background, including time at pharmaceutical company, Eli Lily, and marketing Cialis, the erectile dysfunction drug, and her marketing tactics she used to get consumers to buy into a brand they’d never heard of and didn’t want to admit they needed. She also offers some fantastic approaches to building relationships, getting attention for your brand, and creating the ultimate sales team on a limited or no budget.